GREENFIT – Brand Identity

What if we treated our bodies as well as our cars?

Greenfit uses science to turn body data into smarter choices around movement and nutrition.

Starting with only a logo, I built the brand world — from type, color and imagery to layouts, business cards and campaign concepts.

For the launch, we turned vehicle inspection stickers into a health check reminder: You check your car every year. Why not your body?

Brand Identity · Art Direction · Campaign