UMFÍ – Brand Identity

UMFÍ is one of Iceland’s largest youth and sports organisations, with a long history and a strong presence across the country.

The goal was to give the brand a clearer and more modern identity. We simplified the logo and created a flexible visual system designed to bring consistency across the organisation.

The result is a bold and recognisable identity that feels contemporary while staying true to UMFÍ’s roots.

Brand Identity · Art Direction · Logo Design